How are plugin companies cutting through the market? @TheAudioProgrammer

Uploaded December 2024 | Updated September 2026, 2 weeks ago

Whereas years ago plugins were mostly focused on covering many different use-cases, by including many parameters and capabilities, we’ve seen a market shift towards something not dissimilar to the guitar pedal world. Some plugins have as few as a single knob or slider, but they cover a very specific niche or have a unique sound that’s hard to replicate—making them irreplaceable for the right person.

Check out our discussion with Jules Storer and Cesare Ferrari, the creators of the Cmajor language, where we cover this and more on the present and future of audio programming.

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How are plugin companies cutting through the market?

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How are plugin companies cutting through the market?