Uploaded August 2026 | Updated September 2026, 3 weeks ago

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In this episode of Boardroom, we explore the incredible story of Amul, from a small farmers’ cooperative that started with just 247 litres of milk to a ₹1 lakh crore-plus dairy giant.

From challenging Polson’s monopoly and the 15-day milk strike to the arrival of Dr. Verghese Kurien and the birth of the White Revolution, discover how Amul transformed India’s milk business forever.

We also explore the making of the iconic Amul Girl, Amul’s unique farmer-owned business model, and the challenges the brand faces today.

This is the story of how Amul changed India’s milk story.

00:00 - Intro
02:21 - The Birth of Polson
06:54 - Breaking Polson’s Monopoly
11:36 - The Man Behind Amul
15:35 - The Birth of Amul Girl
18:57 - The White Revolution
22:18 - Amul Under Pressure

#Boardroom #Amul #AmulStory #WhiteRevolution #BusinessStory #DairyIndustry #Jist