Uploaded October 2024 | Updated September 2026, 5 days ago
America loves the trendy purple hue of ube, but is it the real thing? Major U.S. brands are selling ube-flavored products that don’t honor its Filipino roots. Discover why authentic ube matters, how to support the farmers who cultivate it, the cultural significance behind this Filipino dessert, and how Filipino-Americans can preserve its heritage as ube gains popularity.
Thank you Dear Flor for partnering with us to dive deeper into the history and challenges of ube today - from a global context. If you want to learn more about their Ube Boba Gummy for sleep - check them out at bit.ly/sleepyube
If you want to make a real impact beyond enjoying ube products, here are some ways you can support Filipino farmers who are responsible for cultivating this beloved crop.
-Buy directly from Filipino-owned businesses that source real ube, ensuring that your purchase contributes to the livelihood of farmers.
-Support organizations that are working to sustain ube production and promote fair trade practices.
-Advocate for ethical sourcing and fair compensation by supporting government initiatives that help Filipino farmers thrive.
Here are a few resources for those interested in learning more or taking action:
https://www.citem.gov.ph/about – CITEM is the export promotion authority of the Philippine government, supporting agricultural projects like ube
bit.ly/dtiubeproject – Learn how the DTI Quirino Ube Development Project supports ube farmers in Region 2, helping to sustain and grow the ube industry
bit.ly/DTIR2DARFO2 – THE DTI R2 and DA-RFO2 Ube Development Partnership works to secure the future of ube production through sustainable practices and farmer support.
🌏 Want to work with us to reach the Filipino American community?
Learn more about our Filipino Audience Growth Accelerator and how we can help your brand: bit.ly/workwithonedown
0:00 - Is America ruining Ube?
0:55 - How do Americans eat ube?
1:51 - Ube Flavoring
2:37 - A lot of ube is fake ube
3:00 - Ube farming in the Philippines vs. demand
3:37 - History of US and cultural appropriation
5:31 - How we should share ube to the world
#Ube #FilipinoCulture #Filipino #FilipinoFood
Support Our Work!
• Subscribe for more content on Filipino culture and identity: bit.ly/SubscribeOneDown
• Grab exclusive merch from our store: https://onedown.media/shop
Follow Us On Social Media!
Facebook: facebook.com/onedwnmedia
Instagram: instagram.com/onedwnmedia
TikTok: tiktok.com/@onedownmedia
Thank you to our team:
Director & Co-Writer: Leo Albea
Director of Photography: Sarah Albea
Video Editor: Millaine Matinong
Production Manager: Rosalyn Santos, Kimberly Samonte
Social Media Strategist: Manna Dellota, Sheena Jawa
Thumbnail Designer: Karl Macapagal
Special Thanks: Dear Flor
For the complete list of b-roll credits and disclaimers, visit this link: bit.ly/howamericaisruiningubecredits
Disclaimer: This educational video, sponsored by Dear Flor, discusses ube and its cultural significance. All third-party content is used under fair use for commentary and educational purposes. While we strive to accurately represent Filipino culture and ube traditions, views expressed are our own and not necessarily those of mentioned organizations. This content isn't affiliated with any brands except our sponsor. We welcome community feedback to improve our cultural representation. This video isn't professional advice - please do your own research. We maintain editorial independence despite sponsorship. For corrections or concerns, contact us through official channels.
One Down creates groundbreaking content showcasing Filipino culture, narratives, and identities that are often overlooked. We’re dedicated to building connections in the Filipino American community and creating pathways for future generations in the entertainment industry.
America loves the trendy purple hue of ube, but is it the real thing? Major U.S. brands are selling ube-flavored products that don’t honor its Filipino roots. Discover why authentic ube matters, how to support the farmers who cultivate it, the cultural significance behind this Filipino dessert, and how Filipino-Americans can preserve its heritage as ube gains popularity.
Thank you Dear Flor for partnering with us to dive deeper into the history and challenges of ube today - from a global context. If you want to learn more about their Ube Boba Gummy for sleep - check them out at bit.ly/sleepyube
If you want to make a real impact beyond enjoying ube products, here are some ways you can support Filipino farmers who are responsible for cultivating this beloved crop.
-Buy directly from Filipino-owned businesses that source real ube, ensuring that your purchase contributes to the livelihood of farmers.
-Support organizations that are working to sustain ube production and promote fair trade practices.
-Advocate for ethical sourcing and fair compensation by supporting government initiatives that help Filipino farmers thrive.
Here are a few resources for those interested in learning more or taking action:
https://www.citem.gov.ph/about – CITEM is the export promotion authority of the Philippine government, supporting agricultural projects like ube
bit.ly/dtiubeproject – Learn how the DTI Quirino Ube Development Project supports ube farmers in Region 2, helping to sustain and grow the ube industry
bit.ly/DTIR2DARFO2 – THE DTI R2 and DA-RFO2 Ube Development Partnership works to secure the future of ube production through sustainable practices and farmer support.
🌏 Want to work with us to reach the Filipino American community?
Learn more about our Filipino Audience Growth Accelerator and how we can help your brand: bit.ly/workwithonedown
0:00 - Is America ruining Ube?
0:55 - How do Americans eat ube?
1:51 - Ube Flavoring
2:37 - A lot of ube is fake ube
3:00 - Ube farming in the Philippines vs. demand
3:37 - History of US and cultural appropriation
5:31 - How we should share ube to the world
#Ube #FilipinoCulture #Filipino #FilipinoFood
Support Our Work!
• Subscribe for more content on Filipino culture and identity: bit.ly/SubscribeOneDown
• Grab exclusive merch from our store: https://onedown.media/shop
Follow Us On Social Media!
Facebook: facebook.com/onedwnmedia
Instagram: instagram.com/onedwnmedia
TikTok: tiktok.com/@onedownmedia
Thank you to our team:
Director & Co-Writer: Leo Albea
Director of Photography: Sarah Albea
Video Editor: Millaine Matinong
Production Manager: Rosalyn Santos, Kimberly Samonte
Social Media Strategist: Manna Dellota, Sheena Jawa
Thumbnail Designer: Karl Macapagal
Special Thanks: Dear Flor
For the complete list of b-roll credits and disclaimers, visit this link: bit.ly/howamericaisruiningubecredits
Disclaimer: This educational video, sponsored by Dear Flor, discusses ube and its cultural significance. All third-party content is used under fair use for commentary and educational purposes. While we strive to accurately represent Filipino culture and ube traditions, views expressed are our own and not necessarily those of mentioned organizations. This content isn't affiliated with any brands except our sponsor. We welcome community feedback to improve our cultural representation. This video isn't professional advice - please do your own research. We maintain editorial independence despite sponsorship. For corrections or concerns, contact us through official channels.
One Down creates groundbreaking content showcasing Filipino culture, narratives, and identities that are often overlooked. We’re dedicated to building connections in the Filipino American community and creating pathways for future generations in the entertainment industry.
