Uploaded August 2026 | Updated September 2026, 3 weeks ago

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In a corner of the beverage industry known as much for over-caffeinated hype as it is for outrageous naming conventions, new brands appear just as quickly as others disappear. #drink #food #energy #news #usa

Deena Shanker explains how Celsius has managed not only to outlast most of its competition, but to stand apart.

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