Uploaded December 2020 | Updated September 2026, 1 week ago
It’s well over a decade since Amazon launched its Prime delivery service; in fact it was 2007 when the company first introduced us to unlimited next-day shipping on what was at the time almost a million products. But in 13 years, we have seen little change. That is, until recently.
Many areas now offer same-day delivery, but behind closed doors Amazon had been working on an ambitious plan to realise almost instant delivery. The goal? Just 30 minutes, from the click of the ‘order now’ button to the tangible products, in our hands.
Every delivery company can agree that the final mile or so of a product’s journey is the most expensive. As it leaves a shipping container, and steps away from the lorry’s vessel, it enters the smallest vehicle yet - vans, and sometimes cars. Rather than carrying millions of products, a driver can now only carry a few dozen. Employing thousands of drivers comes at incredible cost to shipping companies.
It’s well over a decade since Amazon launched its Prime delivery service; in fact it was 2007 when the company first introduced us to unlimited next-day shipping on what was at the time almost a million products. But in 13 years, we have seen little change. That is, until recently.
Many areas now offer same-day delivery, but behind closed doors Amazon had been working on an ambitious plan to realise almost instant delivery. The goal? Just 30 minutes, from the click of the ‘order now’ button to the tangible products, in our hands.
Every delivery company can agree that the final mile or so of a product’s journey is the most expensive. As it leaves a shipping container, and steps away from the lorry’s vessel, it enters the smallest vehicle yet - vans, and sometimes cars. Rather than carrying millions of products, a driver can now only carry a few dozen. Employing thousands of drivers comes at incredible cost to shipping companies.
