Uploaded July 2026 | Updated September 2026, 1 week ago
Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when they started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout.
On this episode of FC Explains, we dive into the comeback, from Oasis fans showing up to shows already dressed in the three stripes to Bad Bunny debuting his signature shoe at the Super Bowl. None of it was an accident.
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.
Follow us on:
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Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when they started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout.
On this episode of FC Explains, we dive into the comeback, from Oasis fans showing up to shows already dressed in the three stripes to Bad Bunny debuting his signature shoe at the Super Bowl. None of it was an accident.
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.
Follow us on:
facebook.com/FastCompany
twitter.com/FastCompany
instagram.com/fastcompany
linkedin.com/company/fast-company
