How a Tire Company Changed Restaurants Forever @BrightTripTravel
How a Tire Company Changed Restaurants Forever  @BrightTripTravel
Uploaded October 2020 | Updated September 2026, 3 days ago
We dive into the origins of the Michelin Star award, which comes from a very strange place, a tire company. Learn more about Bright Trip at brighttrip.com/courses?utm_source=youtube&utm_medium=video&utm_campaign=how-a-tire-company-changed-restaurants-forever

If someone where to ask you what the first thing that came to mind when you heard the word, Michelin, what would you say? Fine dining or tires? Believe it or not, both would be correct. Join Daniel as he explores how a French tire manufacturer became the Worlds' first and foremost authority on fine dining and how a star from them can make or break restaurants around the world.

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Bright Trip creates video-based travel courses to help you travel smarter. From our location courses that visually demystify places like Tokyo, London, Costa Rica, or Cape Town to our skills courses that cover how to travel solo, with kids, or how to document your travels more effectively and efficiently - each course is created by real travelers, like you, and aims to create a community of curious travelers that are eager to travel smarter.

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How a Tire Company Changed Restaurants Forever

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