Uploaded March 2023 | Updated September 2026, 2 weeks ago

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Special thanks to the following for permission to use their material:
1:44 Mike Cessario interview with 20VC. Check out full interview here: youtube.com/watch?v=zUt3kCyfFN0&t=517s

Other sources:
1:27 Mike Cessario image: @cessario on Twitter
2:02 Mike Cessario image sourced from LinkedIn
2:40 youtube.com/watch?v=B4FzNimLI5k The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
2:51 youtube.com/watch?v=H-Q4OA7yq_g&t=16s The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
3:07 youtube.com/watch?v=zYdrEDfQ4mI Joel Hansen on YouTube Creative Commons Attribution license (reuse allowed)

Articles and interviews referenced:
1:29 Interview with Marketplace marketplace.org/2023/01/25/liquid-death-is-an-entertainment-machine-with-a-water-brand-attached
3:19 Gallup study: news.gallup.com/poll/353858/alcohol-consumption-low-end-recent-readings.aspx
3:30 UK Drinkaware study: drinkaware.co.uk/research/alcohol-facts-and-data/alcohol-consumption-uk#howmanypeopledonotdrinkalcohol