Uploaded June 2026 | Updated September 2026, 2 weeks ago
🍷 Have you tried my wine yet? Visit yt-fw.franzesewine.com
Full video: youtube.com/watch?v=ZLTUgkQTrxQ
Brought to you by: Michael Franzese Wines
What does it take to build a national wine brand from the ground up? In this special sit-down, Sona Oganessian interviews the CEO and driving force behind Franzese Wine, Samvel Hakobyan.
Samvel breaks down his incredible journey: from dropping out of high school to run a pizza franchise, to hitting massive door-to-door sales quotas just to afford a ticket to Patrick Bet-David's Vault Conference. It was there that a relentless pursuit led to a meeting with former mob boss Michael Franzese—and a 5-minute handshake deal that changed everything.
Discover the powerful, purpose-driven mission behind the brand: honoring the ancient origins of Armenian wine-making and bringing that immense cultural value to the global stage. Samvel shares the brutal realities of entrepreneurship, including losing his first massive inventory to the summer heat, the aggressive cold-email strategy that landed them in Kroger, and expanding distribution across CA, TX, FL, NJ, ILL, and MI. Plus, hear the profound advice Mike Tyson shared with him backstage that shifted his entire 10-year vision.
0:00 - Intro: The Origin Story
1:34 - He Wrote "Meet Michael Franzese" On His Vision Board
2:50 - Dropping Out of High School at 14 to Run a Papa John's
4:03 - Hustling Door-to-Door Sales to Attend PBD's Vault Conference
6:12 - Meeting Michael Franzese
8:24 - The First 3-Hour Sitdown with a Former Mob Boss
10:35 - The Pivot to Armenian Wine During the 2020 War
14:09 - The 5-Minute Handshake That Started the Company
15:50 - A Massive Early Mistake: Losing Three Containers of Wine
17:36 - The Relentless Cold-Email Strategy to Get Into Kroger
24:09 - Dinner with Mike Tyson, Chazz Palminteri, and PBD
24:39 - The Life-Changing Business Advice from Mike Tyson
25:25 - Samvel’s 10-Year Vision for Armenia & The Future
🍷 Have you tried my wine yet? Visit yt-fw.franzesewine.com
Full video: youtube.com/watch?v=ZLTUgkQTrxQ
Brought to you by: Michael Franzese Wines
What does it take to build a national wine brand from the ground up? In this special sit-down, Sona Oganessian interviews the CEO and driving force behind Franzese Wine, Samvel Hakobyan.
Samvel breaks down his incredible journey: from dropping out of high school to run a pizza franchise, to hitting massive door-to-door sales quotas just to afford a ticket to Patrick Bet-David's Vault Conference. It was there that a relentless pursuit led to a meeting with former mob boss Michael Franzese—and a 5-minute handshake deal that changed everything.
Discover the powerful, purpose-driven mission behind the brand: honoring the ancient origins of Armenian wine-making and bringing that immense cultural value to the global stage. Samvel shares the brutal realities of entrepreneurship, including losing his first massive inventory to the summer heat, the aggressive cold-email strategy that landed them in Kroger, and expanding distribution across CA, TX, FL, NJ, ILL, and MI. Plus, hear the profound advice Mike Tyson shared with him backstage that shifted his entire 10-year vision.
0:00 - Intro: The Origin Story
1:34 - He Wrote "Meet Michael Franzese" On His Vision Board
2:50 - Dropping Out of High School at 14 to Run a Papa John's
4:03 - Hustling Door-to-Door Sales to Attend PBD's Vault Conference
6:12 - Meeting Michael Franzese
8:24 - The First 3-Hour Sitdown with a Former Mob Boss
10:35 - The Pivot to Armenian Wine During the 2020 War
14:09 - The 5-Minute Handshake That Started the Company
15:50 - A Massive Early Mistake: Losing Three Containers of Wine
17:36 - The Relentless Cold-Email Strategy to Get Into Kroger
24:09 - Dinner with Mike Tyson, Chazz Palminteri, and PBD
24:39 - The Life-Changing Business Advice from Mike Tyson
25:25 - Samvel’s 10-Year Vision for Armenia & The Future
