Uploaded June 2025 | Updated September 2026, 2 hours ago
This week on the Black Rifle Coffee Podcast, Logan Stark sits down with Sean Lake, co-founder of BUBS Naturals, former pro snowboarder, and Glen “BUB” Doherty’s friend. From riding powder in Utah to carrying the legacy of a fallen Navy SEAL, Sean’s journey is anything but ordinary.
They dive into the origin of BUBS, the power of purpose-driven business, and what it means to create something in honor of a hero. With stories of wild bus rides, relentless hustle, and lessons from the SEAL teams, this is a conversation about grit, growth, and giving back.
00:00 – Intro
03:39 – Transitioning from pro snowboarding to business
07:42 – Embracing pain and purpose through fitness
11:19 – Remembering Glen “BUB” Doherty’s selflessness
15:06 – Launching BUBS Naturals with a mission
19:04 – Navigating loss, grief, and meaning
23:01 – How the BUBS brand has evolved over the years
26:45 – Building something that matters every day
30:47 – Stack mode vs. maintenance mode in business
34:36 – Product testing, quality control, and collagen truth
38:26 – Advice for entrepreneurs and self-starters
42:10 – What separates BUBS collagen from the rest
46:09 – Why Sean never skips his collagen routine
49:55 – Talking nutrition
53:47 – Balancing health, trends, and real-world results
57:44 – Product insights: collagen vs. other supplements
1:05:20 – Honoring Glen’s legacy through charity
1:09:10 – Cross-country trips
1:13:09 – Closing thoughts
HOST & GUEST INFO:
Find more about Logan Stark & Sean Lake on socials:
Logan Stark: @loganstark
Sean Lake: @slakeo
Bubs: @bubsnaturals
bubsnaturals.com
Black Rifle’s Exclusive Coffee Subscription: blackriflecoffee.com/products/exclusive-coffee-subscription?srsltid=AfmBOorf7N9yIdFIk4tcjVIx8v9Mw-dHVLP47HB2ExHmcf_AUOOfW7-y
🥇 Explore Black Rifle’s Award-Winning Coffee: blackriflecoffee.com
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity.
Find us on Instagram:
BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
Evan Hafer: @evanhafer
#podcast #blackriflecoffee
This week on the Black Rifle Coffee Podcast, Logan Stark sits down with Sean Lake, co-founder of BUBS Naturals, former pro snowboarder, and Glen “BUB” Doherty’s friend. From riding powder in Utah to carrying the legacy of a fallen Navy SEAL, Sean’s journey is anything but ordinary.
They dive into the origin of BUBS, the power of purpose-driven business, and what it means to create something in honor of a hero. With stories of wild bus rides, relentless hustle, and lessons from the SEAL teams, this is a conversation about grit, growth, and giving back.
00:00 – Intro
03:39 – Transitioning from pro snowboarding to business
07:42 – Embracing pain and purpose through fitness
11:19 – Remembering Glen “BUB” Doherty’s selflessness
15:06 – Launching BUBS Naturals with a mission
19:04 – Navigating loss, grief, and meaning
23:01 – How the BUBS brand has evolved over the years
26:45 – Building something that matters every day
30:47 – Stack mode vs. maintenance mode in business
34:36 – Product testing, quality control, and collagen truth
38:26 – Advice for entrepreneurs and self-starters
42:10 – What separates BUBS collagen from the rest
46:09 – Why Sean never skips his collagen routine
49:55 – Talking nutrition
53:47 – Balancing health, trends, and real-world results
57:44 – Product insights: collagen vs. other supplements
1:05:20 – Honoring Glen’s legacy through charity
1:09:10 – Cross-country trips
1:13:09 – Closing thoughts
HOST & GUEST INFO:
Find more about Logan Stark & Sean Lake on socials:
Logan Stark: @loganstark
Sean Lake: @slakeo
Bubs: @bubsnaturals
bubsnaturals.com
Black Rifle’s Exclusive Coffee Subscription: blackriflecoffee.com/products/exclusive-coffee-subscription?srsltid=AfmBOorf7N9yIdFIk4tcjVIx8v9Mw-dHVLP47HB2ExHmcf_AUOOfW7-y
🥇 Explore Black Rifle’s Award-Winning Coffee: blackriflecoffee.com
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity.
Find us on Instagram:
BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
Evan Hafer: @evanhafer
#podcast #blackriflecoffee
![[ISIS] gunned down 200 people — men, women, kids, pregnant women...](https://i.ytimg.com/vi/X7aNuy1QwGo/mqdefault.jpg "[ISIS] gunned down 200 people — men, women, kids, pregnant women...
🥇 Explore Black Rifle’s Award-Winning Coffee: http://www.blackriflecoffee.com
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evans unfiltered thoughts on life, business, and creativity.
Find us on Instagram:
BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
Evan Hafer: @evanhafer
#podcast #blackriflecoffee")
