Uploaded July 2026 | Updated September 2026, 1 week ago

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Honeycomb Cereal (Post)

Release Dates & Regional Names
• US: 1965
• Canada: 1960s
• UK: 1990s–2000s (as Honeycomb)
• Global: 15+ countries

Manufacturer: Post Consumer Brands
Publisher: Post
Country of Origin: USA

Theme: Honey-Sweetened Corn Puffs Cereal
Pieces: 12.5–48 oz family size, 2 oz cups
Age Range: All Ages
Original Retail Price (2025): $3.99–$6.99 USD

Key Features
• "Big! Yeah, yeah, yeah – it’s not small, no, no, no!"
• Large, crunchy honeycomb-shaped corn puffs with real honey
• Fortified with vitamins & iron
• Iconic yellow box with honeycomb pattern

Notable Variants (2025)
• Chocolate Honeycomb
• Strawberry Honeycomb
• Honeycomb Crave (cinnamon flavor)
• Limited: Honeycomb Minis, Frosted Honeycomb

Sales Numbers
Top-10 US cereal for decades; 50+ million boxes annually

Back of the Box Description
"Honeycomb’s big… yeah, yeah, yeah! It’s not small… no, no, no!"

Additional Details
Packaging: Classic yellow box; mascot evolution from Craver (1995) to current bee
Localization: UK version had different recipe (less sweet)

Historical Context
Launched 1965 as one of first oversized cereals. "Big bite" gimmick made it stand out. Craver mascot (1995–2006) became cultural icon. Still strong seller after 60 years.

Did You Know?
• Original 1965 pieces were even larger – kids could barely fit in mouth
• “Big” jingle one of the longest-running cereal slogans (1965–present)
• Craver voiced by Chuck McCann; returned in 2020s nostalgia ads
• 2025 Chocolate Honeycomb is best-selling variant
• Cereal pieces designed to stay crunchy in milk longer

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