Uploaded September 2013 | Updated September 2026, 1 week ago
When thinking about what homeless people really need, socks are usually not the first items that come to mind. But to the homeless, they are never taken for granted.
In this Kindling Group webisode, Mark Horvath, founder of InvisiblePeople.tv and subject of Kindling Group's new documentary @home, takes to the streets of Salt Lake City and Skid Row, Los Angeles to hand out pairs of Hanes socks to people in need. A great example of how a cause brand relationship should work -- Hanes fills a gap in the lives of many homeless people by generously donating the socks.
Watch to understand why, and visit athomedocumentary.org and http://www.nationalhomeless.org/facts... to learn more about how you can get involved.
When thinking about what homeless people really need, socks are usually not the first items that come to mind. But to the homeless, they are never taken for granted.
In this Kindling Group webisode, Mark Horvath, founder of InvisiblePeople.tv and subject of Kindling Group's new documentary @home, takes to the streets of Salt Lake City and Skid Row, Los Angeles to hand out pairs of Hanes socks to people in need. A great example of how a cause brand relationship should work -- Hanes fills a gap in the lives of many homeless people by generously donating the socks.
Watch to understand why, and visit athomedocumentary.org and http://www.nationalhomeless.org/facts... to learn more about how you can get involved.
