Uploaded February 2026 | Updated September 2026, 3 weeks ago
HIP-HOP NEEDS NEW LEADERS! Spotify has bought billboards around the country with this statement. But how true is that — and is streaming to blame for the current state of hip-hop?
Music journalist Sowmya Krishnamurthy analyzes the importance of rap superstars and why streaming and Spotify playlists like Rap Caviar— as well as other factors including social media, media, and fans — have led to the current state of hip-hop.
Are Kendrick Lamar, Drake, and J. Cole the genre's standing superstars?
Who is the next rap superstar?
#hiphop #streaming #spotify #drake #jcole #kendricklamar #music
HIP-HOP NEEDS NEW LEADERS! Spotify has bought billboards around the country with this statement. But how true is that — and is streaming to blame for the current state of hip-hop?
Music journalist Sowmya Krishnamurthy analyzes the importance of rap superstars and why streaming and Spotify playlists like Rap Caviar— as well as other factors including social media, media, and fans — have led to the current state of hip-hop.
Are Kendrick Lamar, Drake, and J. Cole the genre's standing superstars?
Who is the next rap superstar?
#hiphop #streaming #spotify #drake #jcole #kendricklamar #music
