Uploaded July 2026 | Updated September 2026, 3 weeks ago

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Welcome to our Highlight! We were delighted to have Darren Williams, Founder & CEO of MinMax Game Consulting on the show!

In this highlight, Darren covers how a game with high awareness ends up getting no sales.

Full Podcast Video: youtube.com/watch?v=8IKzyWnwFGI
Blog: indiegamebusiness.com/why-indie-games-fail-6-marketing-lessons

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