Uploaded February 2022 | Updated September 2026, 3 days ago
How do rising powers like China manage to build power in international systems dominated by one or more established great powers? International relations theory provides some answers, but most assume emulation of successful approaches. This paper leverages the established business literature on how new companies gain market share in markets dominated by established companies to develop a new theory of power accumulation. I argue that only under very narrow circumstances can rising powers build power and influence through emulation. Instead, China has built enough power over the past 25 years to be considered a great power competitor by doing things differently. Specifically, it exploits US blind spots, maneuvers in areas of strategic uncertainty and engages in entrepreneurial actions. I demonstrate that Chinese military strategy exhibits these components in its responses to key pillars of US foreign policy strategy like global power projection, foreign military intervention, and in conventional and nuclear posture decisions. The findings have significant implications for great power competition as well as for power transition theory.
How do rising powers like China manage to build power in international systems dominated by one or more established great powers? International relations theory provides some answers, but most assume emulation of successful approaches. This paper leverages the established business literature on how new companies gain market share in markets dominated by established companies to develop a new theory of power accumulation. I argue that only under very narrow circumstances can rising powers build power and influence through emulation. Instead, China has built enough power over the past 25 years to be considered a great power competitor by doing things differently. Specifically, it exploits US blind spots, maneuvers in areas of strategic uncertainty and engages in entrepreneurial actions. I demonstrate that Chinese military strategy exhibits these components in its responses to key pillars of US foreign policy strategy like global power projection, foreign military intervention, and in conventional and nuclear posture decisions. The findings have significant implications for great power competition as well as for power transition theory.










