Uploaded December 2024 | Updated September 2026, 3 weeks ago

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The rap battle between Drake and Kendrick Lamar was the highlight of hip-hop in 2024. Although Kendrick was crowned the winner with "Not Like Us" taking him to victory, how much money did this beef generate? Are diss records big business?

Billboard has new insights on how much revenue the six tracks including "Control", "Meet the Grahams," "Family Matters" and "Not Like Us" through streaming, sales and downloads.

Music journalist Sowmya Krishnamurthy analyzes the news. Can you guess how much the rap battle generated?

billboard.com/pro/kendrick-lamar-drake-diss-tracks-how-much-money-generate

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