Uploaded June 2026 | Updated September 2026, 2 weeks ago
HelloFresh operates eight brands across Europe, North America, Australia, and New Zealand.
To accelerate a massive infrastructure migration, the company built an AI Migration Assistant on Amazon Bedrock that reduces engineer response times from hours to seconds.
The results: platform team support load dropped from 60–70% to under 30%. That reclaimed capacity went directly into building new customer features.
The assistant is grounded in HelloFresh-specific documentation and real migration examples, delivering accurate, context-aware answers at scale.
Building on this success, HelloFresh is expanding generative AI to incident response and developer onboarding.
Learn more about how HelloFresh is innovating with AWS: https://go.aws/3RYBKlw
Subscribe to AWS: https://go.aws/subscribe
Create a free AWS account: https://go.aws/signup
Try AWS for free: https://go.aws/free
Connect with an expert: https://go.aws/contact
Explore more: https://go.aws/more
Next steps:
Explore on AWS in Analyst Research: https://go.aws/reports
Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace
Join the AWS Partner Network: https://go.aws/partners
Learn more on how Amazon builds and operates software: https://go.aws/library
Do you have technical AWS questions?
Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb
Why AWS?
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build anything they can imagine. We offer the greatest choice of innovative cloud capabilities and expertise, on the most extensive global infrastructure with industry-leading security, reliability, and performance.
#AWS #AmazonWebServices #CloudComputing #GenerativeAI #AmazonBedrock #AIProductivity
HelloFresh operates eight brands across Europe, North America, Australia, and New Zealand.
To accelerate a massive infrastructure migration, the company built an AI Migration Assistant on Amazon Bedrock that reduces engineer response times from hours to seconds.
The results: platform team support load dropped from 60–70% to under 30%. That reclaimed capacity went directly into building new customer features.
The assistant is grounded in HelloFresh-specific documentation and real migration examples, delivering accurate, context-aware answers at scale.
Building on this success, HelloFresh is expanding generative AI to incident response and developer onboarding.
Learn more about how HelloFresh is innovating with AWS: https://go.aws/3RYBKlw
Subscribe to AWS: https://go.aws/subscribe
Create a free AWS account: https://go.aws/signup
Try AWS for free: https://go.aws/free
Connect with an expert: https://go.aws/contact
Explore more: https://go.aws/more
Next steps:
Explore on AWS in Analyst Research: https://go.aws/reports
Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace
Join the AWS Partner Network: https://go.aws/partners
Learn more on how Amazon builds and operates software: https://go.aws/library
Do you have technical AWS questions?
Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb
Why AWS?
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build anything they can imagine. We offer the greatest choice of innovative cloud capabilities and expertise, on the most extensive global infrastructure with industry-leading security, reliability, and performance.
#AWS #AmazonWebServices #CloudComputing #GenerativeAI #AmazonBedrock #AIProductivity
