Uploaded April 2026 | Updated September 2026, 3 weeks ago
The luxury sector plays a major role in the French economy and requires a specific set of managerial skills and expertise. This Summer Program is designed to equip participants with the knowledge to master the fundamentals of managing a luxury brand.
It will explore the role of the luxury industry in society, and the key principles defining it, through particular focus on luxury brand management, the touchpoints between brand and customer, the balance between business and creation and the contemporary sales strategies adopted by luxury brands.
Explore our Summer School Programs here: https://www.hec.edu/en/hec-academy/summer-school-programs
The luxury sector plays a major role in the French economy and requires a specific set of managerial skills and expertise. This Summer Program is designed to equip participants with the knowledge to master the fundamentals of managing a luxury brand.
It will explore the role of the luxury industry in society, and the key principles defining it, through particular focus on luxury brand management, the touchpoints between brand and customer, the balance between business and creation and the contemporary sales strategies adopted by luxury brands.
Explore our Summer School Programs here: https://www.hec.edu/en/hec-academy/summer-school-programs
