Heard about farmers challenges? @YaraInternationalASA
Heard about farmers challenges?  @YaraInternationalASA
Uploaded November 2023 | Updated September 2026, 3 weeks ago
We’re back with another episode! This was the second time we filmed outside of Norway, and we headed to a historic market in Rome, Italy. 🇮🇹

Mercato Rionale San Giovanni Di Dio was established in the 1960s, and today, it is one of the largest open air markets in the capital. The market is known for the high quality of its products, most of which are grown or made in close proximity to the city. 🍅

Here, we talked directly to the dedicated people selling fresh produce at their stand every morning! 🎤

Many are farmers themselves, and were keen to share ongoing challenges they face, including: maintaining high yields, adapting to climate change, and ensuring knowledge is passed on from farmer to farmer, to feed future generations. 👨‍🌾

At Yara, we are committed to supporting farmers in everything they do. We help them maintain high yields and improve soil health and crop resilience, sustainably! 💚

Check out our latest episode and comment below on what topics you think we should cover for future episodes! 💭
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