Uploaded June 2026 | Updated September 2026, 2 weeks ago

---

Appreciation is not a strategy.

Michael Zuber has watched people with $10M balance sheets go completely bankrupt betting on it.

He's survived the Dot Com bubble, the 2008 crash, and the post-pandemic meltdown, and his rule hasn't changed:

Hold for 10 years minimum. Buy for cash flow. Never count on appreciation.

He's so confident in this market right now, he's pulling $1M out of his own properties to buy more.

Do you factor appreciation into your deals, or do you treat it as a bonus if it happens? 👇