He Starts With The Worst Seats @SimonSinek
He Starts With The Worst Seats @SimonSinek
Uploaded April 2026 | Updated September 2026, 3 weeks ago
Most companies optimize for the people who pay the most… The Savannah Bananas founder Jesse Cole does the opposite.

He starts with the people in the worst seats—the nosebleeds.

Because if you can make the experience unforgettable for them, you can make it unforgettable for all fans.

🎧 Find the full episode wherever you get your podcasts: “Why This Baseball Team Has a 4.2 Million Person Waitlist With Savannah Bananas Founder Jesse Cole”
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He Starts With The Worst Seats

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