Uploaded April 2026 | Updated September 2026, 1 week ago
Brainrot skins are in Fortnite and a UEFN studio made it happen. Brendan Stock, CEO of Chartis, built the brand deal that brought Tung Tung and Cappuccino from TikTok to the Fortnite item shop.
And according to at least one circulating rumor, Tung Tung outsold Kim K in under 48 hours. Brendan is the CEO of Chartis, the studio behind the Brainrot collab and over 45 brand integrations inside UEFN in a single year. This episode covers exactly how that collab came together, how brand deals inside Fortnite actually work, and what creators need to know to build a real business in this ecosystem.
Here is what we get into:
How Chartis tracked down the original TikTok character creators and worked with Epic for months on a launch Epic treated with the same seriousness they bring to a Marvel collab, back and forths with the original artists included.
Why Chartis coordinated six different UEFN islands to pull off what may be the largest third-party marketing campaign ever built around a Fortnite item shop drop.
How the Michael Buble activation, where a snowman chases you as the music gets louder and you literally cannot escape it, became Buble's most viewed Instagram post of the entire year.
How Chartis built a full Jason Statham roguelike for the Shelter movie in five weeks, over the holidays, with IP sign-off, because they asked the team what they wanted to build first and the creator already had the blueprint in his head.
Why most brands approach Fortnite completely wrong and what creators with successful maps need to understand before they take a brand deal.
Why UGC creators who start making real money are often one year away from a tax bill they never saw coming and what XP Financial exists to do about it before the IRS does.
Vote in the first ever UEFN Community Awards here:
uefncommunityawards.com
Find Brendan:
X: https://x.com/BrendanStock
LinkedIn: linkedin.com/in/brendanstock/?skipRedirect=true
Chartis: chartis.gg
#FortniteCreative #Fortnite
MUST WATCH: youtube.com/playlist?list=PLeEdFBJesf6Ruqlpktj13hOdTdA7UHRQS
Subscribe to my channel: bit.ly/3pv1V2q
Follow my Twitter: twitter.com/ImmatureGamerX
Follow my Instagram: instagram.com/immature_Gamer
Join my Discord: discord.gg/PecfY77
Contact: xximmaturegamerxx@gmail.com
Timestamps:
00:00 Intro: Why UEFN is reshaping the future
01:10 Creative Juice intro
01:13 UEFN Community Awards announcement
02:08 Podcast begins with Brendan Stock
02:48 Brendan’s 1,000 Fortnite wins story
04:00 Discovering UEFN and early journey
06:00 Why understanding players matters
07:00 The real currency of UGC: builders
09:00 UGC history and evolution
10:05 Fortnite becoming big business
10:19 Kids learning and playing UEFN
11:25 Brendan’s startup background (Sportsbuff)
13:00 Early startup lessons and failures
14:34 Learning business through experience
15:36 Networking as a skill
17:00 The power of cold outreach
18:55 First meeting at Unreal Fest
19:50 How brands get Fortnite wrong
21:00 Why custom games fail (and what works instead)
23:10 Panda Express activation breakdown
25:02 When custom IP experiences actually work
25:50 Building a game in 5 weeks
27:00 Trusting creators over executives
29:45 Michael Bublé activation breakdown
31:30 Why Fortnite content performs on social
33:00 High fidelity vs gameplay first
35:30 The grind behind top creators
36:30 Why success is harder than it looks
38:00 Live ops and maintaining hit games
39:20 Brainrot games in Fortnite (why they’re exploding)
41:30 What brainrot teaches about player behavior
43:30 Speed, iteration, and shipping fast
44:30 Scaling a UEFN studio
46:00 What separates winning teams
48:00 The future of UGC and IP
50:00 Where Fortnite and Roblox are heading
52:00 Advice for creators entering the space
54:30 Final thoughts and takeaways
55:15 Outro and where to find Brendan
Brainrot skins are in Fortnite and a UEFN studio made it happen. Brendan Stock, CEO of Chartis, built the brand deal that brought Tung Tung and Cappuccino from TikTok to the Fortnite item shop.
And according to at least one circulating rumor, Tung Tung outsold Kim K in under 48 hours. Brendan is the CEO of Chartis, the studio behind the Brainrot collab and over 45 brand integrations inside UEFN in a single year. This episode covers exactly how that collab came together, how brand deals inside Fortnite actually work, and what creators need to know to build a real business in this ecosystem.
Here is what we get into:
How Chartis tracked down the original TikTok character creators and worked with Epic for months on a launch Epic treated with the same seriousness they bring to a Marvel collab, back and forths with the original artists included.
Why Chartis coordinated six different UEFN islands to pull off what may be the largest third-party marketing campaign ever built around a Fortnite item shop drop.
How the Michael Buble activation, where a snowman chases you as the music gets louder and you literally cannot escape it, became Buble's most viewed Instagram post of the entire year.
How Chartis built a full Jason Statham roguelike for the Shelter movie in five weeks, over the holidays, with IP sign-off, because they asked the team what they wanted to build first and the creator already had the blueprint in his head.
Why most brands approach Fortnite completely wrong and what creators with successful maps need to understand before they take a brand deal.
Why UGC creators who start making real money are often one year away from a tax bill they never saw coming and what XP Financial exists to do about it before the IRS does.
Vote in the first ever UEFN Community Awards here:
uefncommunityawards.com
Find Brendan:
X: https://x.com/BrendanStock
LinkedIn: linkedin.com/in/brendanstock/?skipRedirect=true
Chartis: chartis.gg
#FortniteCreative #Fortnite
MUST WATCH: youtube.com/playlist?list=PLeEdFBJesf6Ruqlpktj13hOdTdA7UHRQS
Subscribe to my channel: bit.ly/3pv1V2q
Follow my Twitter: twitter.com/ImmatureGamerX
Follow my Instagram: instagram.com/immature_Gamer
Join my Discord: discord.gg/PecfY77
Contact: xximmaturegamerxx@gmail.com
Timestamps:
00:00 Intro: Why UEFN is reshaping the future
01:10 Creative Juice intro
01:13 UEFN Community Awards announcement
02:08 Podcast begins with Brendan Stock
02:48 Brendan’s 1,000 Fortnite wins story
04:00 Discovering UEFN and early journey
06:00 Why understanding players matters
07:00 The real currency of UGC: builders
09:00 UGC history and evolution
10:05 Fortnite becoming big business
10:19 Kids learning and playing UEFN
11:25 Brendan’s startup background (Sportsbuff)
13:00 Early startup lessons and failures
14:34 Learning business through experience
15:36 Networking as a skill
17:00 The power of cold outreach
18:55 First meeting at Unreal Fest
19:50 How brands get Fortnite wrong
21:00 Why custom games fail (and what works instead)
23:10 Panda Express activation breakdown
25:02 When custom IP experiences actually work
25:50 Building a game in 5 weeks
27:00 Trusting creators over executives
29:45 Michael Bublé activation breakdown
31:30 Why Fortnite content performs on social
33:00 High fidelity vs gameplay first
35:30 The grind behind top creators
36:30 Why success is harder than it looks
38:00 Live ops and maintaining hit games
39:20 Brainrot games in Fortnite (why they’re exploding)
41:30 What brainrot teaches about player behavior
43:30 Speed, iteration, and shipping fast
44:30 Scaling a UEFN studio
46:00 What separates winning teams
48:00 The future of UGC and IP
50:00 Where Fortnite and Roblox are heading
52:00 Advice for creators entering the space
54:30 Final thoughts and takeaways
55:15 Outro and where to find Brendan
