Uploaded September 2024 | Updated September 2026, 1 week ago
My NEW film simulation presets are 40% off! theartofphotography.tv/presets
Pre-order your lens at B&H bhphotovideo.com/c/search?q=hasselblad%2020-35e&sts=ma&BI=8986&KBID=10442&SID=DFF
The Hasselblad XCD 20-35E is a brand new lens for the new "Exclusive" line of optics. This is also the first wide-angle zoom from Hasselblad ideal for landscape and architectural photography. Is it worth the $5929 price tag? It is certainly a high end lens. It features an entirely internal zoom and focusing system. The lens features 16 elements in 12 groups with 3 Aspherical elements and 4 ED elements. It weighs in at 805 grams which is actually not as big as I expected. It's well balanced on the Hasselblad X2D and provides high resolution at all focal lengths. This is truly a modern and impressive zoom lens.
Sign up to the mailing list for weekly updates theartofphotography.tv/list
My Adobe Lightroom and Capture One Presets theartofphotography.tv/presets
AoP T-Shirts aop.threadless.com
Need a website? squarespace.com/aop
On my channel you will find videos about photography, cinematography, post processing tutorials for Capture One, Lightroom and Photoshop, photo assignments that YOU can participate in, the Artist Series and more. The Artist Series is an ongoing set of videos I produce as documentaries on living photographers. I am extremely passionate about photography and video and my goal in making these videos is to share my passion and enthusiasm with you! Don’t forget to subscribe and make sure to hit the like button and share this video if you enjoyed it!
Ted Forbes
The Art of Photography
2830 S. Hulen, Studio 133
Fort Worth, TX 76109
US of A
My NEW film simulation presets are 40% off! theartofphotography.tv/presets
Pre-order your lens at B&H bhphotovideo.com/c/search?q=hasselblad%2020-35e&sts=ma&BI=8986&KBID=10442&SID=DFF
The Hasselblad XCD 20-35E is a brand new lens for the new "Exclusive" line of optics. This is also the first wide-angle zoom from Hasselblad ideal for landscape and architectural photography. Is it worth the $5929 price tag? It is certainly a high end lens. It features an entirely internal zoom and focusing system. The lens features 16 elements in 12 groups with 3 Aspherical elements and 4 ED elements. It weighs in at 805 grams which is actually not as big as I expected. It's well balanced on the Hasselblad X2D and provides high resolution at all focal lengths. This is truly a modern and impressive zoom lens.
Sign up to the mailing list for weekly updates theartofphotography.tv/list
My Adobe Lightroom and Capture One Presets theartofphotography.tv/presets
AoP T-Shirts aop.threadless.com
Need a website? squarespace.com/aop
On my channel you will find videos about photography, cinematography, post processing tutorials for Capture One, Lightroom and Photoshop, photo assignments that YOU can participate in, the Artist Series and more. The Artist Series is an ongoing set of videos I produce as documentaries on living photographers. I am extremely passionate about photography and video and my goal in making these videos is to share my passion and enthusiasm with you! Don’t forget to subscribe and make sure to hit the like button and share this video if you enjoyed it!
Ted Forbes
The Art of Photography
2830 S. Hulen, Studio 133
Fort Worth, TX 76109
US of A
