Uploaded July 2026 | Updated September 2026, 3 weeks ago

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Lately, masculinity has a lot more to do with beauty. On TikTok, young men are being told that skincare, gym routines, and “looksmaxxing” can make them more attractive, more disciplined, and more successful. Vox’s Anna North breaks down why beauty culture is becoming part of what it means to be a man in today’s culture.

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