Uploaded October 2007 | Updated September 2026, 2 hours ago

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A classic piece of advertising for Hamlet directed by Graham Rose. Gregor Fisher, lately of Rab C Nesbitt fame, sits astride a photo booth stool. He combs the few remaining strands of hair he has over his bald pate and puts his money in the slot. Nothing happens. He leans forward and gets snapped. He waits again. Nothing. Leans forward again and gets snapped. Third time lucky? The stool drops and the camera snaps the top of his head. He lights his Hamlet. Hamlet: Happiness is a cigar called Hamlet.

Hamlet: Photo Booth
Agency: cdp
Creative: Rowan Dean; Phillip Differ; Garry Horner
Director: Graham Rose
Production: Rose Hackney Barber
Producer: John Hackney
Director of Photography: David Walsh
Editor: David Garland
Music: Jacques Loussier
Brand: Hamlet