Uploaded October 2025 | Updated September 2026, 3 weeks ago
Welcome to What's Up in Makeup NEWS! Thank you to Typology for sponsoring this video. Get a FREE Typology 10-Ingredients Body Moisturiser when you spend $40+ - Brow Gel, Mascara + Lip Oil: bit.ly/4qc3aRB
Glow Drops + 9-Ingredients Moisturiser: bit.ly/3KJJCUy
This week’s makeup news is wild! Anastasia Beverly Hills is being sued over her upcoming memoir, but it's not just Anastsia... Oprah and Ulta are involved. We’ll also look into unusual engagement patterns on Halo Beauty’s Instagram posts, discuss e.l.f. CEO Tarang Amin’s response to the Matt Rife scandal, break down Unilever’s sale of Kate Somerville to Rare Beauty Brands, and explore Ulta Beauty’s new UB Marketplace and what it means for shoppers and emerging brands.
This week is packed with stories about lawsuits, leadership, changes to new business models, and the redefining how brands reach customers. You don't want to miss it!
My Docuseries on The Ordinary:
Part 1 (History) - youtu.be/3cNUd3kuOCs
Part 2 (Rise and Fall) - youtu.be/qNCf0dmAfrg
*Article Links*
Anastasia sued by BDB tinyurl.com/3a4v4x6d tinyurl.com/535mp2jt
ELF CEO interview tinyurl.com/568564nm
Rare Beauty Brands Acquires Kate Somerville tinyurl.com/5detser8 tinyurl.com/mt5s86ef
Ulta’s UB Marketplace tinyurl.com/m8byf8p6 tinyurl.com/4mp68xw6
Melissa Butler of The Lip Bar interview tinyurl.com/e5t49sn6
The Ordinary Periodic Fable Article tinyurl.com/ycy8dmbz
The Periodic Fable theordinary.com/en-us/the-periodic-fable.html#/table
The Ordinary Ingredients book tinyurl.com/mvvr76bh
Hyrular Beauty tinyurl.com/mrxmfr8z
Libertad Vida tinyurl.com/5ypf7ub5
Talons Nails tinyurl.com/2wkyhke9
SKIMS Beauty tinyurl.com/527bsa9u
Refy Lip Stick tinyurl.com/2uhkxtr2
Tree Hut x Peanuts tinyurl.com/4wntwupc
*Purchase Links*
Raising Brows: My Story of Building a Billion-Dollar Beauty Empire by Anastasia Soare - raisingbrowsbook.com
The Ordinary Ingredients rstyle.me/+-lxd0sNfBrQpIGPuP_xHjg
*Time Stamps*
0:00 Intro
1:43 Get the "Skin is In" makeup look with Typology (sponsor)
4:17 Anastasia SUED Over Upcoming Book
13:31 Something strange on the Halo Beauty Instagram
18:18 ELF CEO Speaks Out About Matt Rife Scandal
24:20 Rare Beauty Brands Buys Kate Somerville
26:09 Ulta Beauty's New Marketplace is kind of hidden
30:45 How The Lip Bar Survived Target
34:11 The Ordinary's STRANGE Commercial
38:31 Products I've Been Using Quick Reviews
41:53 Brands launching, expanding, and relaunching
46:57 New Product Launches
50:20 When a client wants a "natural" look
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Welcome to What's Up in Makeup NEWS! Thank you to Typology for sponsoring this video. Get a FREE Typology 10-Ingredients Body Moisturiser when you spend $40+ - Brow Gel, Mascara + Lip Oil: bit.ly/4qc3aRB
Glow Drops + 9-Ingredients Moisturiser: bit.ly/3KJJCUy
This week’s makeup news is wild! Anastasia Beverly Hills is being sued over her upcoming memoir, but it's not just Anastsia... Oprah and Ulta are involved. We’ll also look into unusual engagement patterns on Halo Beauty’s Instagram posts, discuss e.l.f. CEO Tarang Amin’s response to the Matt Rife scandal, break down Unilever’s sale of Kate Somerville to Rare Beauty Brands, and explore Ulta Beauty’s new UB Marketplace and what it means for shoppers and emerging brands.
This week is packed with stories about lawsuits, leadership, changes to new business models, and the redefining how brands reach customers. You don't want to miss it!
My Docuseries on The Ordinary:
Part 1 (History) - youtu.be/3cNUd3kuOCs
Part 2 (Rise and Fall) - youtu.be/qNCf0dmAfrg
*Article Links*
Anastasia sued by BDB tinyurl.com/3a4v4x6d tinyurl.com/535mp2jt
ELF CEO interview tinyurl.com/568564nm
Rare Beauty Brands Acquires Kate Somerville tinyurl.com/5detser8 tinyurl.com/mt5s86ef
Ulta’s UB Marketplace tinyurl.com/m8byf8p6 tinyurl.com/4mp68xw6
Melissa Butler of The Lip Bar interview tinyurl.com/e5t49sn6
The Ordinary Periodic Fable Article tinyurl.com/ycy8dmbz
The Periodic Fable theordinary.com/en-us/the-periodic-fable.html#/table
The Ordinary Ingredients book tinyurl.com/mvvr76bh
Hyrular Beauty tinyurl.com/mrxmfr8z
Libertad Vida tinyurl.com/5ypf7ub5
Talons Nails tinyurl.com/2wkyhke9
SKIMS Beauty tinyurl.com/527bsa9u
Refy Lip Stick tinyurl.com/2uhkxtr2
Tree Hut x Peanuts tinyurl.com/4wntwupc
*Purchase Links*
Raising Brows: My Story of Building a Billion-Dollar Beauty Empire by Anastasia Soare - raisingbrowsbook.com
The Ordinary Ingredients rstyle.me/+-lxd0sNfBrQpIGPuP_xHjg
*Time Stamps*
0:00 Intro
1:43 Get the "Skin is In" makeup look with Typology (sponsor)
4:17 Anastasia SUED Over Upcoming Book
13:31 Something strange on the Halo Beauty Instagram
18:18 ELF CEO Speaks Out About Matt Rife Scandal
24:20 Rare Beauty Brands Buys Kate Somerville
26:09 Ulta Beauty's New Marketplace is kind of hidden
30:45 How The Lip Bar Survived Target
34:11 The Ordinary's STRANGE Commercial
38:31 Products I've Been Using Quick Reviews
41:53 Brands launching, expanding, and relaunching
46:57 New Product Launches
50:20 When a client wants a "natural" look
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
