Uploaded March 2016 | Updated September 2026, 2 weeks ago

---

Hallmark took localization to a new level in a Walgreens store in San Francisco's LGBT-centric Castro neighborhood. Working with members of its employee resource groups, Hallmark created an assortment of products and merchandising that caters to the store's shoppers.

Shop LGBT friendly products here: shop.hallmark.com/lgbtqia/?searchkey=LGBT.