Uploaded June 2024 | Updated September 2026, 3 hours ago
Hi, Thanks for watching The video about
Guided by Good - Working To End "Pause" Culture
Agency : 22Squared
Campaign : Working To End "Pause" Culture
Advertiser : Guided by Good
Brand : Guided by Good
Length : 60 Seconds
Posted : Jun 20, 2024
In this Movie Ad we’ll walk you through:
The "Working To End 'Pause' Culture" campaign by Guided by Good, created by 22Squared, challenges societal norms and promotes a broader definition of masculinity.
TIMESTAMPS :
00:00 Guided by Good - Working To End "Pause" Culture
Plot :
The advertisement opens with a series of scenes depicting men engaging in everyday activities that might be subject to mockery under "pause" culture, such as eating a hot dog or holding an umbrella. The voiceover highlights the absurdity of such judgments, urging men to embrace their interests and actions without hesitation.
Hi, Thanks for watching The video about
Guided by Good - Working To End "Pause" Culture
Agency : 22Squared
Campaign : Working To End "Pause" Culture
Advertiser : Guided by Good
Brand : Guided by Good
Length : 60 Seconds
Posted : Jun 20, 2024
In this Movie Ad we’ll walk you through:
The "Working To End 'Pause' Culture" campaign by Guided by Good, created by 22Squared, challenges societal norms and promotes a broader definition of masculinity.
TIMESTAMPS :
00:00 Guided by Good - Working To End "Pause" Culture
Plot :
The advertisement opens with a series of scenes depicting men engaging in everyday activities that might be subject to mockery under "pause" culture, such as eating a hot dog or holding an umbrella. The voiceover highlights the absurdity of such judgments, urging men to embrace their interests and actions without hesitation.










