Uploaded October 2020 | Updated September 2026, 16 hours ago
Introducing G-SHOCK athlete and the UK's fittest man; Zack George.
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Born and raised in Leicester UK, Zack George’s story is one of dramatic change, resilience and hard work. As a child and early teenager, Zack was severely overweight and deeply unhappy in his body. It was his father’s offer of a Playstation to lose some weight that became the catalyst for change in Zack’s life. After realising what he could achieve with hard work and determination, Zack put his mind to accomplishing greater challenges.
In 2013, Zack came across a YouTube video documenting the 2013 CrossFit Games and from that moment on, set himself the goal of making it as an individual athlete to the CrossFit Games. In 2015, Zack opened CrossFit BFG in Leicester and began to seriously focus on his training to become a CrossFit Games contender. Zack qualified for the European CrossFit Regionals in 2018 and has gone on to achieve first place in the UK CrossFit Open 2020, earning himself a place at the coveted CrossFit Games 2020 (to now take place in 2021).
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Watch the film to see how Zack puts his GBD-H1000 to the test and find out more at g-shock.co.uk/zack.
Introducing G-SHOCK athlete and the UK's fittest man; Zack George.
---
Born and raised in Leicester UK, Zack George’s story is one of dramatic change, resilience and hard work. As a child and early teenager, Zack was severely overweight and deeply unhappy in his body. It was his father’s offer of a Playstation to lose some weight that became the catalyst for change in Zack’s life. After realising what he could achieve with hard work and determination, Zack put his mind to accomplishing greater challenges.
In 2013, Zack came across a YouTube video documenting the 2013 CrossFit Games and from that moment on, set himself the goal of making it as an individual athlete to the CrossFit Games. In 2015, Zack opened CrossFit BFG in Leicester and began to seriously focus on his training to become a CrossFit Games contender. Zack qualified for the European CrossFit Regionals in 2018 and has gone on to achieve first place in the UK CrossFit Open 2020, earning himself a place at the coveted CrossFit Games 2020 (to now take place in 2021).
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Watch the film to see how Zack puts his GBD-H1000 to the test and find out more at g-shock.co.uk/zack.
