Uploaded July 2022 | Updated September 2026, 1 hour ago

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We sit down with high-profile luxury watch collaborator George Bamford to discover the story behind the second chapter in the G-Shock X Bamford collaboration.

Find out more: g-shock.co.uk/bamford

EXCLUSIVE GLOBAL LAUNCH:
G-SHOCK CARNABY ST
18TH JULY - 10:00AM GMT
ONLINE LAUNCH COMING SOON