Uploaded March 2010 | Updated September 2026, 5 hours ago
What you do off the pitch can have as much impact as what you do on it.
That's what the Lace Up Save Lives campaign is all about: Help the educational fight against HIV/AIDS in Africa through programs like Grassroot Soccer.
As part of the Grassroot Soccer initiative, the commitment of coaches like Mooki, Precious, Kwinji and Bethembe are making a difference on the pitch and in life.
HIV/AIDS claimed 1.5 million lives in Africa in 2007, and its through the tireless work of the gamechanging organisations involved with enacting social change through football that the Grassroot Soccer campaign can spread its message.
Affected by HIV/AIDS in their own lives, the Grassroot Soccer coaches draw on personal experiences to help educate children about the virus and teach valuable life skills.
Its just like Mooki says: If they play and we teach them, the message gets home.
Wear (NIKE)RED laces: nike.com/nikefootball/red/home?locale=en_US
What you do off the pitch can have as much impact as what you do on it.
That's what the Lace Up Save Lives campaign is all about: Help the educational fight against HIV/AIDS in Africa through programs like Grassroot Soccer.
As part of the Grassroot Soccer initiative, the commitment of coaches like Mooki, Precious, Kwinji and Bethembe are making a difference on the pitch and in life.
HIV/AIDS claimed 1.5 million lives in Africa in 2007, and its through the tireless work of the gamechanging organisations involved with enacting social change through football that the Grassroot Soccer campaign can spread its message.
Affected by HIV/AIDS in their own lives, the Grassroot Soccer coaches draw on personal experiences to help educate children about the virus and teach valuable life skills.
Its just like Mooki says: If they play and we teach them, the message gets home.
Wear (NIKE)RED laces: nike.com/nikefootball/red/home?locale=en_US
