Uploaded April 2022 | Updated September 2026, 2 weeks ago

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GRAPHIC DESIGN THEORY
yesimadesigner.com/courses/design-theory-masterclass

This video is one of the 200+ video lessons with a 25+ hours of total playtime from the Graphic Design Theory Series. Master more than 500 terms with visual examples on Color & Contrast, Balance, Space, Composition, Hierarchy, Typography, Web & Print design and much more.

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Chapters:
0:00 Intro
0:35 Negative Space Info
1:32 Design Example
2:06 Categories of Negative Space
2:49 Figure Ground
3:55 FedEx logo
4:58 Tension / Mood / Study
6:48 Use in Advertisment