Uploaded November 2024 | Updated September 2026, 2 weeks ago

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Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri Weisman delve into the concept of nowcasting in economics and explore two compelling examples of how researchers leverage search interest data to gain insights into the world.

Chapters:
0:00 - Intro
1:38 - OECD Weekly Tracker of economic activity
2:25 - Searching for Health
4:40 - Wrap up

Resources:
Hal Varian's presentation → https://goo.gle/3zwb8j5
Nowcasting definition → https://goo.gle/3XWDbS7
Predicting the Present with Google Trends → https://goo.gle/4dpRrqZ
OECD Weekly Tracker of economic activity → https://goo.gle/4ejcXis
Searching for Health → https://goo.gle/3zLQQlw

Watch more Google Trends Tutorials → https://goo.gle/gtt
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

Speakers: Daniel Waisberg, Omri Weisman
Products Mentioned: Search Console, Search Console Google Trends