Uploaded October 2024 | Updated September 2026, 2 weeks ago

---

In this video, Daniel Waisberg and Hadas Jacobi focus on how journalists can use Google Trends to create data-driven stories. Join the team as they explore practical techniques to create data-driven news stories by leveraging trending searches.

Chapters:
0:00 - Intro
1:26 - Data-driven news stories
6:01 - Planning your content strategy
8:45 - Telling stories with Trends data
10:01 - Conclusion

Resources:
Visualizing Google data → https://goo.gle/3MZ72my
Searching for Health → https://goo.gle/3zLQQlw
How the world is search for the World Cup → https://goo.gle/3XIrVaB
Alternative Olympics Medal Table → https://goo.gle/3XzsOlO

Watch more Google Trends Tutorials → https://goo.gle/gtt
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

Speakers: Daniel Waisberg, Hadas Jacobi
Products Mentioned: Search Console, Search Console Google Trends