Uploaded December 2024 | Updated September 2026, 2 weeks ago
Google Analytics 4 course with Jill Quick
Join Jill Quick, Analytics Consultant and Trainer, for an in-depth course on Google Analytics 4 (GA4). Learn everything from site tracking basics to advanced event categorization, admin configurations, reporting tools and more.
0:00 Intro to Google Analytics 4
4:10 Google Analytics 4 fundamentals
7:49 Data consent in Google Analytics 4
11:23 Key metrics in Google Analytics 4
16:28 Events in Google Analytics 4
27:10 Data collection and configuration
32:56 Referral exclusion & timeouts
39:34 Data retention settings
44:04 Register custom parameters
48:41 Connect Google Search Console
52:27 Event strategy in GA4
1:00:13 Create new events
1:05:49 Conversions in GA4
1:10:21 Conversion rates in GA4
1:12:49 Standard and Explore reporting
1:17:32 Navigate Standard reports
1:34:48 Navigate Explore reports
1:44:08 Wrapping up Google Analytics 4
By the end of the video, you’ll be ready to test your new skills and earn a signed record of completion to share with your network. Head to the Wix Studio Academy to begin the test: wix.com/studio/academy/exam-completion/application/google-analytics-4?utm_source=seo_course_yt
Resources:
How to get started with Google Analytics 4:
wix.com/seo/learn/resource/get-started-with-google-analytics-4?utm_source=seo_course_yt
Create key events on GA4:
support.google.com/analytics/answer/12844695?hl=en
Data privacy: Create a GDPR compliant cookie banner
wix.com/seo/learn/resource/create-a-compliant-cookie-banner?utm_source=seo_course_yt
Updates to consent mode for traffic in European Economic Area (EEA)
support.google.com/tagmanager/answer/13695607?hl=en
Google's introduction to GTM:
support.google.com/tagmanager/answer/6102821?hl=en
Connect your Google Tag Manager to your Wix Studio site
support.wix.com/en/article/connecting-your-google-tag-manager-account-to-your-wix-site?utm_source=seo_course_yt
Resource for download: GA4 event cheat sheet
wix.com/seo/learn/assets/ga4-event-cheat-sheet?utm_source=seo_course_yt
—
About the Wix SEO Learning Hub:
Explore a growing library of expert-written articles, podcasts, webinars, and downloadable templates—designed to help you implement effective SEO strategies and stretch your skillset further.
wix.com/seo/learn?utm_source=seo_course_yt
Watch more lessons in our 10-part SEO Course:
wix.com/seo/learn/course?utm_source=seo_course_yt
Get the latest SEO insights right to your inbox:
wix.com/seo/learn/subscribe?utm_source=seo_course_yt
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
The end-to-end platform for agencies and enterprises to create and manage exceptional sites with extreme efficiency. Smart design features, flexible dev tools and streamlined management capabilities mean you can do more, at scale.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
Google Analytics 4 course with Jill Quick
Join Jill Quick, Analytics Consultant and Trainer, for an in-depth course on Google Analytics 4 (GA4). Learn everything from site tracking basics to advanced event categorization, admin configurations, reporting tools and more.
0:00 Intro to Google Analytics 4
4:10 Google Analytics 4 fundamentals
7:49 Data consent in Google Analytics 4
11:23 Key metrics in Google Analytics 4
16:28 Events in Google Analytics 4
27:10 Data collection and configuration
32:56 Referral exclusion & timeouts
39:34 Data retention settings
44:04 Register custom parameters
48:41 Connect Google Search Console
52:27 Event strategy in GA4
1:00:13 Create new events
1:05:49 Conversions in GA4
1:10:21 Conversion rates in GA4
1:12:49 Standard and Explore reporting
1:17:32 Navigate Standard reports
1:34:48 Navigate Explore reports
1:44:08 Wrapping up Google Analytics 4
By the end of the video, you’ll be ready to test your new skills and earn a signed record of completion to share with your network. Head to the Wix Studio Academy to begin the test: wix.com/studio/academy/exam-completion/application/google-analytics-4?utm_source=seo_course_yt
Resources:
How to get started with Google Analytics 4:
wix.com/seo/learn/resource/get-started-with-google-analytics-4?utm_source=seo_course_yt
Create key events on GA4:
support.google.com/analytics/answer/12844695?hl=en
Data privacy: Create a GDPR compliant cookie banner
wix.com/seo/learn/resource/create-a-compliant-cookie-banner?utm_source=seo_course_yt
Updates to consent mode for traffic in European Economic Area (EEA)
support.google.com/tagmanager/answer/13695607?hl=en
Google's introduction to GTM:
support.google.com/tagmanager/answer/6102821?hl=en
Connect your Google Tag Manager to your Wix Studio site
support.wix.com/en/article/connecting-your-google-tag-manager-account-to-your-wix-site?utm_source=seo_course_yt
Resource for download: GA4 event cheat sheet
wix.com/seo/learn/assets/ga4-event-cheat-sheet?utm_source=seo_course_yt
—
About the Wix SEO Learning Hub:
Explore a growing library of expert-written articles, podcasts, webinars, and downloadable templates—designed to help you implement effective SEO strategies and stretch your skillset further.
wix.com/seo/learn?utm_source=seo_course_yt
Watch more lessons in our 10-part SEO Course:
wix.com/seo/learn/course?utm_source=seo_course_yt
Get the latest SEO insights right to your inbox:
wix.com/seo/learn/subscribe?utm_source=seo_course_yt
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
The end-to-end platform for agencies and enterprises to create and manage exceptional sites with extreme efficiency. Smart design features, flexible dev tools and streamlined management capabilities mean you can do more, at scale.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
