Uploaded June 2022 | Updated September 2026, 2 hours ago
Are we really saying goodbye to BLUblox?
Its been an incredible 5 years but our company has grown from a tiny start up from Katie and Andy's spare bedroom in Australia to one of the largest global wellness brands.
The name BLUblox no longer fits and a more fitting name needed to be chosen to continue our growth in the wellness space. Andy and Katie and the whole team are still in charge and we have not sold our business, we have just changed our name, everything else remains the same.
WELCOME TO BON CHARGE!
Make a name for yourself, then outgrow it!
Never has this statement been truer than for us at BLUblox
When we started BLUblox we had just 2 amber lens blue light blocking frames sold out of a draw in our spare bedroom.
Because of your belief in us, we grew to be the world leader in blue light management glasses with a huge distribution warehouse and team here in Australia.
Your investment in us to help optimise your health fuelled our drive to design, create and refine more and more evidence-based products to help you live a better life holistically and effortlessly.
Today, we are so much more than just blue light glasses.
And for that reason, the name BLUblox no longer fits.
What we have instore for you is HUGE and we needed a name that reflects the direction we are heading, that embodies everything we want our products to do for you and that symbolises the life you deserve to live.
BECAUSE YOU DESERVE MORE
And that is why we have decided to rebrand. To bring a new, fresh and more accurate identity to the brand we have grown to become.
Welcome to the new era of BLUblox. Welcome to BON CHARGE
Thank you for believing in us
Thank you for growing with us
Thank you for trusting us
The Journey has only just begun
Why BON CHARGE?
Bon means good, Charge means energy. The name Bon Charge embodies the DNA of our products, what they bring to your life and the optimal way you deserve to feel.
Meaning behind the logo
Combining the letter B representing biology (and a nod to our previous BLUblox logo), with the double helix DNA symbol, our logo blends both what our products are and the essence of our wellness brand.
Red symbolises life and is the colour of our signature blue light lens that we first launched this very company with
WELCOME BON CHARGE - enjoy the same amazing products and shop today at:
BONCHARGE.COM
Thank you for sharing our journey with us!
Team BON CHARGE
#BLUBLOXREBRAND #BLUBLOX #BONCHARGE
Are we really saying goodbye to BLUblox?
Its been an incredible 5 years but our company has grown from a tiny start up from Katie and Andy's spare bedroom in Australia to one of the largest global wellness brands.
The name BLUblox no longer fits and a more fitting name needed to be chosen to continue our growth in the wellness space. Andy and Katie and the whole team are still in charge and we have not sold our business, we have just changed our name, everything else remains the same.
WELCOME TO BON CHARGE!
Make a name for yourself, then outgrow it!
Never has this statement been truer than for us at BLUblox
When we started BLUblox we had just 2 amber lens blue light blocking frames sold out of a draw in our spare bedroom.
Because of your belief in us, we grew to be the world leader in blue light management glasses with a huge distribution warehouse and team here in Australia.
Your investment in us to help optimise your health fuelled our drive to design, create and refine more and more evidence-based products to help you live a better life holistically and effortlessly.
Today, we are so much more than just blue light glasses.
And for that reason, the name BLUblox no longer fits.
What we have instore for you is HUGE and we needed a name that reflects the direction we are heading, that embodies everything we want our products to do for you and that symbolises the life you deserve to live.
BECAUSE YOU DESERVE MORE
And that is why we have decided to rebrand. To bring a new, fresh and more accurate identity to the brand we have grown to become.
Welcome to the new era of BLUblox. Welcome to BON CHARGE
Thank you for believing in us
Thank you for growing with us
Thank you for trusting us
The Journey has only just begun
Why BON CHARGE?
Bon means good, Charge means energy. The name Bon Charge embodies the DNA of our products, what they bring to your life and the optimal way you deserve to feel.
Meaning behind the logo
Combining the letter B representing biology (and a nod to our previous BLUblox logo), with the double helix DNA symbol, our logo blends both what our products are and the essence of our wellness brand.
Red symbolises life and is the colour of our signature blue light lens that we first launched this very company with
WELCOME BON CHARGE - enjoy the same amazing products and shop today at:
BONCHARGE.COM
Thank you for sharing our journey with us!
Team BON CHARGE
#BLUBLOXREBRAND #BLUBLOX #BONCHARGE
