Gonzague de Pirey (LVMH):“Quiet tech is the idea that tech should be everywhere but visible nowhere” @VivaTechnology
Gonzague de Pirey (LVMH):“Quiet tech is the idea that tech should be everywhere but visible nowhere” @VivaTechnology
Uploaded May 2026 | Updated September 2026, 1 day ago
At VivaTech 2026, we explore LVMH’s vision of technology as a seamless enabler of luxury. In this video, Gonzague de Pirey, Chief Omnichannel and Data Officer at the world’s leading luxury group, explains why technology should fade into the background to create a smoother customer experience, give teams back valuable time, and place emotion back at the heart of luxury. A vision you can discover at the LVMH Dream Gallery during VivaTech 2026 🚀

In 2026, we celebrate our 10th edition as Europe’s largest event for tech and startups. Join us from June 17 to 20 at Paris Expo Porte de Versailles.
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Gonzague de Pirey (LVMH):“Quiet tech is the idea that tech should be everywhere but visible nowhere”

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