Going Narrow - Alexandra Zatarain (Eight Sleep) @ecorner
Going Narrow - Alexandra Zatarain (Eight Sleep)  @ecorner
Uploaded June 2024 | Updated September 2026, 3 days ago
Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand.

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Going Narrow - Alexandra Zatarain (Eight Sleep)

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