Stanford eCorner | Going Narrow - Alexandra Zatarain (Eight Sleep) @ecorner | Uploaded June 2024 | Updated October 2024, 1 day ago.
Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand.
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Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
![Radically Pragmatic Insights [Entire Talk]](https://i.ytimg.com/vi/o2kf4VjnknA/hqdefault.jpg "Radically Pragmatic Insights [Entire Talk]
Qasar Younis is the co-founder and CEO of Applied Intuition, which creates software solutions to help automakers, Tier 1 suppliers, and companies in the trucking, construction, and agriculture industries transition to next-generation vehicles. Before founding Applied Intuition, Younis was a partner and COO of Y Combinator. In this conversation with Stanford adjunct lecturer Ravi Belani, Younis gives practical advice for aspiring entrepreneurs, especially students, and shares insights he’s gathered from his experience as an investor and founder.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/
YouTube: https://www.youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.")
![The Truth about Entrepreneurship [Entire Talk]](https://i.ytimg.com/vi/p91HlF3NB7E/hqdefault.jpg "The Truth about Entrepreneurship [Entire Talk]
Frederic Kerrest is the executive vice chairman and co-founder of Okta. He is responsible for Oktas day-to-day operations, working with employees, partners, and customers to deliver on the companys vision of enabling any organization to use any technology. Kerrest is the author of “Zero to IPO,” a WSJ Bestseller guidebook to building startups featuring insights from some of the world’s most successful and recognizable entrepreneurs. He’s also the co-host of the “Zero to IPO” podcast. In this presentation, Kerrest shares stories from his life to illustrate the challenges and excitement of being an entrepreneur and offers practical advice for students starting their careers.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/
YouTube: https://www.youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.")
