Uploaded June 2024 | Updated September 2026, 3 days ago
Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand.
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Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
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Elizabeth Weil is the founder and general partner at Scribble Ventures, the seed fund where builders from OpenAI, Meta, Twitter, Instagram, and a16z channel their operator DNA into backing the next generation of AI‑native companies. In this conversation with Adjunct Lecturer Emily Ma, Weil shares the life lessons she’s learned over her career as an operator and investor, emphasizing the importance of connecting with others and planning activities for yourself outside of work.
Entrepreneurial Thought Leaders is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering, and published on eCorner by STVP. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
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eCorner by STVP: https://stvp.stanford.edu/ecorner
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://stvp.stanford.edu/giving-to-stvp/. Elizabeth Weil (Scribble Ventures) - A People-Centered Journey [Entire Talk]](https://i.ytimg.com/vi/mHYO5Vj7pBw/mqdefault.jpg)




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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/
YouTube: https://www.youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give. Radically Pragmatic Insights [Entire Talk]](https://i.ytimg.com/vi/o2kf4VjnknA/mqdefault.jpg)




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This talk includes references to mental health challenges and substance use. The 988 Suicide and Crisis Lifeline (also at 988lifeline.org) is a hotline for individuals in crisis or for those looking to help someone else. The Crisis Text Line is a texting service for emotional crisis support, text SAVE to 741741. It is free, available 24/7, and confidential.
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