Uploaded October 2022 | Updated September 2026, 3 hours ago
Nordictrack partnered with a handful of Olympic and pro athletes and asked us to create 6-8 social posts that these athletes could post to their accounts.
Nordictrack's top priority was they want these spots to feel authentic, natural, and not overly produced. With each spot, we did our best to show the human side of each athlete to help them feel more relatable to the regular ol’ joe. For this spot specifically, we did that by showing Donavan struggling to achieve his goals while he trains and we paired that will more handheld camera movements.
Oh, and yes, he was able to run on that treadmill nonstop for the entire shoot.
Nordictrack partnered with a handful of Olympic and pro athletes and asked us to create 6-8 social posts that these athletes could post to their accounts.
Nordictrack's top priority was they want these spots to feel authentic, natural, and not overly produced. With each spot, we did our best to show the human side of each athlete to help them feel more relatable to the regular ol’ joe. For this spot specifically, we did that by showing Donavan struggling to achieve his goals while he trains and we paired that will more handheld camera movements.
Oh, and yes, he was able to run on that treadmill nonstop for the entire shoot.
