Uploaded March 2026 | Updated September 2026, 1 week ago
How quickly are electric vehicles really being adopted?
In this clip from Cars & Culture with Jason Stein, Duncan Aldred, President of General Motors North America, shares GM’s current read on EV adoption based on real consumer demand.
After a surge driven by a $7,500 federal EV tax credit, the market saw a shift once incentives expired. Aldred explains how that incentive created a temporary spike in EV purchases — and what the industry is seeing now that demand is settling.
According to Aldred, EV adoption currently represents around 6–7% of the automotive market, and while adoption is expected to grow, it may happen more gradually than originally anticipated.
The conversation also touches on how government incentives, pricing, and advancing technology will influence EV demand over the rest of the decade.
This is a rare inside look at how one of the world’s largest automakers views the real pace of the electric vehicle transition.
Full episode: Cars & Culture Ep. #242 with Duncan Aldred
How quickly are electric vehicles really being adopted?
In this clip from Cars & Culture with Jason Stein, Duncan Aldred, President of General Motors North America, shares GM’s current read on EV adoption based on real consumer demand.
After a surge driven by a $7,500 federal EV tax credit, the market saw a shift once incentives expired. Aldred explains how that incentive created a temporary spike in EV purchases — and what the industry is seeing now that demand is settling.
According to Aldred, EV adoption currently represents around 6–7% of the automotive market, and while adoption is expected to grow, it may happen more gradually than originally anticipated.
The conversation also touches on how government incentives, pricing, and advancing technology will influence EV demand over the rest of the decade.
This is a rare inside look at how one of the world’s largest automakers views the real pace of the electric vehicle transition.
Full episode: Cars & Culture Ep. #242 with Duncan Aldred
