Uploaded May 2026 | Updated September 2026, 2 weeks ago
SAP Sapphire Madrid 2026 marks a new chapter for enterprise AI: the Autonomous Enterprise, where people set the direction, and AI executes.
In this keynote, SAP shares how Joule, Joule Work, Joule Assistants, Joule Agents, SAP Autonomous Suite, SAP Business AI Platform, SAP Business Data Cloud, SAP AI Agent Hub, and RISE with SAP come together to help businesses move from fragmented work to connected, governed, AI-enabled execution. The keynote frames this vision around human-led, AI-enabled transformation, grounded in business context and built with governance from the start.
Hear from SAP leaders and guests, including:
• Christian Klein, Chief Executive Officer, SAP
• Dr. Philipp Herzig, Chief Technology Officer, SAP SE
• Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board
• Pavan Srivastava, Global SAP Chief Technology Officer, Deloitte
• Jan Oberhauser, Chief Executive Officer, n8n
• Arthur Mensch, Co-founder and Chief Executive Officer, Mistral AI
Hear how SAP Business AI is designed to help organizations automate routine work, improve decision-making, and transform end-to-end processes across finance, spend management, supply chain, HR, customer experience, and industry-specific operations. Joule Work enables users to express goals in natural language, while Joule Assistants coordinate Joule Agents to surface insights, automate workflows, and help teams act faster across SAP and non-SAP systems.
The keynote also highlights how SAP is helping customers scale AI with trust through governed business data, SAP Business AI Platform, Joule Studio, SAP AI Agent Hub, SAP Business Data Cloud, RISE with SAP, and migration and modernization capabilities designed to support cloud transformation. Discover how the Autonomous Enterprise can help businesses run faster, work smarter, and unlock value across the enterprise.
Chapters:
00:00 - Opening: The Beginning of Better
02:33 - Welcome to SAP Sapphire Madrid 2026
04:00 - Why Business AI Needs Accuracy and Trust
07:03 - ERP as the Brain of the Enterprise
09:13 - Introducing SAP Business AI Platform
12:28 - Building with Business AI
15:48 - Deloitte and Joule Studio 2.0 Demo
25:31 - SAP Business Data Cloud and Business Context
30:31 - SAP AI Agent Hub and Enterprise Governance
34:33 - Partner Ecosystem Announcements
40:13 - Mistral AI and European AI Sovereignty
46:07 - Introducing SAP Autonomous Suite
51:49 - Joule Assistants, Agents, and Autonomous Domains
01:02:49 - Financial Closing Assistant Demo
01:09:00 - Joule Work and Spaces
01:13:32 - Customer Outcomes with SAP Business AI
01:24:41 - H&M and Industry AI
01:31:16 - Keynote Wrap-Up and Takeaways
Learn more about the reimagined Joule experience. 👉
sap.com/products/artificial-intelligence.html
Watch all SAP Sapphire replays on demand. 👉
sap.com/events/sapphire.html
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: sap.com/index.html
Follow us on social:
LinkedIn: linkedin.com/company/sap
Instagram: instagram.com/sap
Facebook: facebook.com/SAP
Threads: threads.com/@sap
#SAPSapphire #Joule #AutonomousEnterprise
SAP Sapphire Madrid 2026 marks a new chapter for enterprise AI: the Autonomous Enterprise, where people set the direction, and AI executes.
In this keynote, SAP shares how Joule, Joule Work, Joule Assistants, Joule Agents, SAP Autonomous Suite, SAP Business AI Platform, SAP Business Data Cloud, SAP AI Agent Hub, and RISE with SAP come together to help businesses move from fragmented work to connected, governed, AI-enabled execution. The keynote frames this vision around human-led, AI-enabled transformation, grounded in business context and built with governance from the start.
Hear from SAP leaders and guests, including:
• Christian Klein, Chief Executive Officer, SAP
• Dr. Philipp Herzig, Chief Technology Officer, SAP SE
• Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board
• Pavan Srivastava, Global SAP Chief Technology Officer, Deloitte
• Jan Oberhauser, Chief Executive Officer, n8n
• Arthur Mensch, Co-founder and Chief Executive Officer, Mistral AI
Hear how SAP Business AI is designed to help organizations automate routine work, improve decision-making, and transform end-to-end processes across finance, spend management, supply chain, HR, customer experience, and industry-specific operations. Joule Work enables users to express goals in natural language, while Joule Assistants coordinate Joule Agents to surface insights, automate workflows, and help teams act faster across SAP and non-SAP systems.
The keynote also highlights how SAP is helping customers scale AI with trust through governed business data, SAP Business AI Platform, Joule Studio, SAP AI Agent Hub, SAP Business Data Cloud, RISE with SAP, and migration and modernization capabilities designed to support cloud transformation. Discover how the Autonomous Enterprise can help businesses run faster, work smarter, and unlock value across the enterprise.
Chapters:
00:00 - Opening: The Beginning of Better
02:33 - Welcome to SAP Sapphire Madrid 2026
04:00 - Why Business AI Needs Accuracy and Trust
07:03 - ERP as the Brain of the Enterprise
09:13 - Introducing SAP Business AI Platform
12:28 - Building with Business AI
15:48 - Deloitte and Joule Studio 2.0 Demo
25:31 - SAP Business Data Cloud and Business Context
30:31 - SAP AI Agent Hub and Enterprise Governance
34:33 - Partner Ecosystem Announcements
40:13 - Mistral AI and European AI Sovereignty
46:07 - Introducing SAP Autonomous Suite
51:49 - Joule Assistants, Agents, and Autonomous Domains
01:02:49 - Financial Closing Assistant Demo
01:09:00 - Joule Work and Spaces
01:13:32 - Customer Outcomes with SAP Business AI
01:24:41 - H&M and Industry AI
01:31:16 - Keynote Wrap-Up and Takeaways
Learn more about the reimagined Joule experience. 👉
sap.com/products/artificial-intelligence.html
Watch all SAP Sapphire replays on demand. 👉
sap.com/events/sapphire.html
About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: sap.com/index.html
Follow us on social:
LinkedIn: linkedin.com/company/sap
Instagram: instagram.com/sap
Facebook: facebook.com/SAP
Threads: threads.com/@sap
#SAPSapphire #Joule #AutonomousEnterprise
