Uploaded February 2019 | Updated September 2026, 21 hours ago
GIZ asked us to help them explain and promote the complex idea of 'Marine Spatial Planning'. We had to convey a lot of information quickly and simply, whilst engaging the audience to care about this new technique. A key part of our approach was to use simple metaphors to make the content feel relevant and to shortcut to complex concepts. For example, whales were used to represent the need for conservation and oil rigs to reflect the need to balance commercial interests. We think the resulting film feels human and understandable whilst still covering a lot of ground.
Struggling to keep your audience engaged and buying into your ideas? Check the quality of your presentations with our free pulse check: presentation-pulse.scoreapp.com
Find more information here: wearecognitive.com/project/essential-message/giz
GIZ asked us to help them explain and promote the complex idea of 'Marine Spatial Planning'. We had to convey a lot of information quickly and simply, whilst engaging the audience to care about this new technique. A key part of our approach was to use simple metaphors to make the content feel relevant and to shortcut to complex concepts. For example, whales were used to represent the need for conservation and oil rigs to reflect the need to balance commercial interests. We think the resulting film feels human and understandable whilst still covering a lot of ground.
Struggling to keep your audience engaged and buying into your ideas? Check the quality of your presentations with our free pulse check: presentation-pulse.scoreapp.com
Find more information here: wearecognitive.com/project/essential-message/giz
