Uploaded January 2026 | Updated September 2026, 3 weeks ago
Snowboarding culture lives beyond the slopes — in art, creativity, and self-expression.
Recorded at the LAAX Open 2026, this CultureCast profile highlights the work of GERTSCH, whose live graffiti activation transformed the Valley Hub into a creative playground for riders and fans alike.
At the event, visitors were invited to bring their own gear and receive custom graffiti-style snow tags, turning personal equipment into one-of-a-kind pieces. The activation created a space where art, snowboarding, and community naturally collided.
GERTSCH’s work has been associated with global fashion and culture brands, including Balenciaga, and at LAAX Open, their style helped shape an environment where creativity was accessible, interactive, and deeply connected to snowboard culture.
CultureCast is Zalando’s long-form conversation and culture series recorded at the LAAX Open 2026, exploring the intersection of sport, creativity, and community.
Presented by Zalando
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Zalando is one of Europe's largest online shops: we have clothing,
shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. zalando.com
Follow us on Instagram: instagram.com/zalando
Follow us on TikTok: @zalando
Snowboarding culture lives beyond the slopes — in art, creativity, and self-expression.
Recorded at the LAAX Open 2026, this CultureCast profile highlights the work of GERTSCH, whose live graffiti activation transformed the Valley Hub into a creative playground for riders and fans alike.
At the event, visitors were invited to bring their own gear and receive custom graffiti-style snow tags, turning personal equipment into one-of-a-kind pieces. The activation created a space where art, snowboarding, and community naturally collided.
GERTSCH’s work has been associated with global fashion and culture brands, including Balenciaga, and at LAAX Open, their style helped shape an environment where creativity was accessible, interactive, and deeply connected to snowboard culture.
CultureCast is Zalando’s long-form conversation and culture series recorded at the LAAX Open 2026, exploring the intersection of sport, creativity, and community.
Presented by Zalando
---
Zalando is one of Europe's largest online shops: we have clothing,
shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. zalando.com
Follow us on Instagram: instagram.com/zalando
Follow us on TikTok: @zalando
