Geoffrey, the animatronic giraffe that Stan Winston Studio made for a Toys R Us commercial. @StanWinstonSchool
Geoffrey, the animatronic giraffe that Stan Winston Studio made for a Toys R Us commercial. @StanWinstonSchool
Uploaded January 2024 | Updated September 2026, 3 weeks ago
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Another iconic advertising character created by the Stan Winston Studio was the Toys R Us spokes-animal, ‘Geoffrey the Giraffe’. Stan Winston’s crew was granted only eight weeks to design, build, and mechanize a full-scale, hydraulic, talking giraffe puppet for the toy store’s commercial spots.

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Geoffrey, the animatronic giraffe that Stan Winston Studio made for a Toys R Us commercial.

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