Uploaded June 2022 | Updated September 2026, 2 hours ago

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Genevieve Day is the founder of influencer talent agency ‘Day Management’, as well as ‘Next of Kin’, a specialist agency focused on the family sector of talent. She currently leads the overarching strategy for both companies, focusing on the future for her talent.

SHOW NOTES
00:00 – Welcome to Uncommon.
00:35 - Past two years.
02:40 - Changes after growing.
08:50 - Pitching ideas / Brand deals.
13:05 - Finding bigger deals.
14:00 - Saying no.
17:50 - Next of Kin.
22:00 - Running a Talent agency.
25:30 - Choosing niche agencies.
28:30 - Trends in the industry.
33:00 - Handing over responsibility to staff.
37:20 - Looking at competitors
39:15 - Australian TV (likes/dislikes)
44:30 - Adapting to individual talent.
45:45 - Dealing with brands
46:45 - Best/Worst of talent management
48:00 - Rapid fire questions
53:20 - Closing remarks (and slippers)

For links head to bit.ly/263-Gen

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