Fortune Magazine | Gen Alpha is stealing zippers from Nike backpacks to resell then to victims at hiked-up prices @fortune | Uploaded October 2024 | Updated October 2024, 12 hours ago.
Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally.

Teenagers are unlooping the zipper pulls on peers’ Nike Elite backpacks, which retail for $87, stealing them for their own collections or reselling them back to theft victims at lofty prices.

The logic behind the prank is perhaps predictable for a generation whose frontal lobes are not yet developed: “It’s fun to steal,” one TikTok commenter said.

#nike #backpacks #backtoschool

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