Uploaded April 2024 | Updated September 2026, 2 weeks ago

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In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.

Resources:
Episode transcript → https://goo.gle/sotr072-transcript
SEO Starter Guide → https://goo.gle/42alrmy
rel=prev/next isn't a signal → https://goo.gle/4aIWz8F
Managing Multi-Regional Sites → https://goo.gle/3J3u5e9
Bubble chart analysis → https://goo.gle/49q9VW8

Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: John Mueller, Lizzi Sassman, Gary Illyes
Products Mentioned: Search Console - General, Gemini