Uploaded January 2026 | Updated September 2026, 3 weeks ago

---

Data consultant Ben Rogojan, the "Seattle Data Guy," sits down with GeekWire to discuss the critical differences between simple automation and complex data orchestration. He shares insights on how clients are using AI to build data pipelines more efficiently, cautionary tales of over-sophistication, and why startups should focus on a few key metrics rather than "boiling the ocean" to get the best return on their data.

Host: Brian M. Westbrook, GeekWire Studios
Ben Rogojan Consultant, Seattle Data Guy

➡️ Learn more from the Seattle Data Guy: theseattledataguy.com
➡️ Learn more about BMC Control-M: bmc.com/it-solutions/control-m.html