Gaurav Baheti – Founder & CEO at Procol – Whiteboard.fm #036 w/ @CuttingEdgeSchool @WhiteboardFM
Gaurav Baheti – Founder & CEO at Procol – Whiteboard.fm #036 w/ @CuttingEdgeSchool  @WhiteboardFM
Uploaded December 2021 | Updated September 2026, 1 day ago
Our guest for today is Gaurav Baheti, CEO & Founder at Procol. Gaurav is an Engineer turned Designer & has worked at companies like Zomato and Google. But being passionate and full of potential, he decided to start his own company wanting to experiment and do what he really loves!

Procol is a digital procurement platform that helps companies digitize their buying processes. It has raised a total capital of $5 Million out of with $1 Million are from Blume Ventures & Rainmatter, a fund managed by Zerodha.


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⏱️ Timestamps

00:00 Our guest of the day — Gaurav Baheti from Procol
01:16 Three Mindset Shifts causing the transition from Job to a Startup
03:09 Learning and Implementing things faster
03:41 Journey of Raising Capital & What happens after Raising one?
05:19 Differentiating between Life and Work while Running a Startup
06:33 Convincing Big Clients to Trust your Product
09:48 Being in a state of flow & Managing Emotions
14:45 How books have impacted Gaurav's life
20:18 Connect with Gaurav!
21:21 Conclusion
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🔑 Resources/Books mentioned by Gaurav:

• How to Win Friends & Influence People by Dale Carnegie — to improve interpersonal skills

• The Speed of Trust by Stephen M. R. Covey — to learn how to build trust

• The Power of Habit by Charles Duhigg — to develop habits

• Good Strategy/Bad Strategy by Richard P. Rumelt — for building strategy

• Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim — for building strategy

• Metaskill by Marty Neumeier — for a learning framework

• Read books on Human Psychology

• Learn from Mentors and Experienced people
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🎙️ Listen on

• Spotify: open.spotify.com/show/2WqW23aOsygZudWiQtGfmT

• Google Podcast: podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNjEzNzUwYy9wb2RjYXN0L3Jzcw

• Apple Podcast: podcasts.apple.com/in/podcast/whiteboard-fm/id1507168159
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⚡ Connect with us!

• Twitter: twitter.com/whiteboardfm

• Instagram: instagram.com/whiteboard.fm
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💫 Our guest, Gaurav's Socials:

• Website: gbaheti.me

• Instagram: instagram.com/gbaheti

• Twitter: twitter.com/gbaheti

• LinkedIn: in.linkedin.com/in/gbaheti

• Medium: medium.com/@gbaheti

✨ Brought to you by your host, Ansh Mehra:

• Website: anshmehra.com

• Instagram: instagram.com/anshmehra.work

• Twitter: twitter.com/AnshMehraaa
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🪄 Get real design inspiration from the world's best-designed apps
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Gaurav Baheti – Founder & CEO at Procol – Whiteboard.fm #036 w/ @CuttingEdgeSchool

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