Gartner for Marketing | Gartner L2 Digital IQ Index: Top Prescription Pharmaceutical Brands in Digital 2019 @GartnerforMarketing | Uploaded April 2019 | Updated October 2024, 2 hours ago.
While the pharmaceutical industry is bound by stringent marketing regulations, some brands are failing to meet basic consumer needs online.
From mobile-optimized navigation features to social media-bolstered customer service, pharmaceutical companies are injecting digital into their marketing mix—but can they compete with the latest surge of telehealth disruptors?
The inaugural Gartner L2 Digital IQ Index: Pharmaceutical Rx U.S. ranks the digital competence of 88 pharmaceutical brands operating in the U.S. market. For more insights, visit L2inc.com.
l2inc.com/research/pharmaceutical-rx-us-2019
While the pharmaceutical industry is bound by stringent marketing regulations, some brands are failing to meet basic consumer needs online.
From mobile-optimized navigation features to social media-bolstered customer service, pharmaceutical companies are injecting digital into their marketing mix—but can they compete with the latest surge of telehealth disruptors?
The inaugural Gartner L2 Digital IQ Index: Pharmaceutical Rx U.S. ranks the digital competence of 88 pharmaceutical brands operating in the U.S. market. For more insights, visit L2inc.com.
l2inc.com/research/pharmaceutical-rx-us-2019
